The term “front-line persons” is used as shorthand to refer to an assortment of persons who are trying to grapple with various complex negative impacts of global industrial food animal production, especially in low- and middle-income countries. Broadly speaking, they include:
- staff and volunteers in organizations working collaboratively with different stakeholders to address aspects of the problem (e.g. conducting projects with multiple partners to improve animal welfare standards)
- activists mounting public campaigns to raise awareness of or oppose certain practice or principle in this system of production
- leaders in communities experiencing unfavorable impacts first-hand who are contending with their predicaments (e.g. environmental pollution)
- major philanthropic grant-makers to all the above-mentioned groups
We engage with them because we are concerned that if their understanding of the problem is suboptimal that would reduce the likelihood of their succeeding in their endeavors and sustaining the gains they make.
We believe that offering them easier access to academic perspectives and insights can help them develop a nuanced and sophisticated understanding of what really goes on in Brazil, China, and other low- and middle-income countries, from what drives the adoption of this system of production in these countries to how to stem the tide.