Our Approach

What is our mission?

To help academic researchers and front-line persons gain a deeper understanding of the complex negative impacts of industrial food animal production (especially concerning low- and middle-income countries) and find practical ways to address them.

What are the key overarching questions that interest us most?

  • What are the drivers of the adoption and persistence of this system of production all over the world? 
  • Why are these drivers and the deep flaws in this system so wickedly hard to deal with?
  • How can these drivers be reined in or disrupted?
  • How can one mitigate harmful practices and adverse effects?

Why is gaining a deeper understanding of the problem so important and challenging?

There is a host of fiendishly complex issues that need to be understood. A multitude of unanswered questions still exist. There are not enough good roadmaps, not enough robust data, and not enough networks and allies. But not facing up to the challenges and not bothering with them is not a smart option.

Why do we put so much emphasis on supporting academic researchers?

We believe that the academic research sector has the potential to be of considerable help (directly and indirectly) to those tackling global industrial food animal production. But steps need to be taken to turn this potential into real benefits for front-line persons.

What do we mean by “front-line persons”?

The term “front-line persons” is used as shorthand to refer to an assortment of persons who are trying to grapple with various complex negative impacts of large-scale animal agriculture, especially in low- and middle-income countries.

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