TITLE: Alimentación y Cultura en Argentina (English version: Food and culture in Argentina). AUTHOR: Alexandra Navarro. KEYWORDS: vegetarian diet. Argentina.

Full title: Alimentación y Cultura en Argentina: Percepciones sobre dietas basadas en plantas, estigmatización del veganismo y desafíos actuales del activismo para reducir (y terminar) con el consumo de animales. (English version: Food and culture in Argentina: Perceptions of plant-based diets, stigmatization of veganism and current challenges of activism to reduce (and end) animal consumption)

This report provides explanations of: 1) The powerful belief system in favor of eating meat. 2) The deep stigmatization of veganism. 3) Pervasive narratives and behavior justifying meat-eating that most people consider as "common sense" and which are sustained by institutions (e.g. healthcare, legal, education systems).

And it explains why the current strategies of vegan activists in Argentina hinder rather than help reduce/end meat consumption.

An array of big and small practical measures to tackle challenges faced by those seeking to reduce and end consumption of animal-based food in Argentina are suggested. They range from influencing school curricula and training teachers, to professionalizing the vegan activist community (e.g. encourage them to show awareness of academic experts and the latest research when they do media interviews).